WhatsApp Broadcasts

The WhatsApp Broadcasts allows you to send WhatsApp messages to targeted contact groups using predefined templates and optional fallback channels.

In this section, you can:

  • Create Broadcasts – Initiate WhatsApp broadcasts with configurable settings.

  • Select Recipients – Define target recipients.

  • Configure Channels – Select the WhatsApp template and source number for the message.

  • Review and Submit – Verify selected recipients, review unsubscribed contacts, and confirm channel settings.


Before You Begin

Before creating a WhatsApp broadcast, ensure you have the following:

  • A List or Segment of Contacts – Required to select message recipients. If you haven’t added contacts, see Quickstart with Contacts.

  • A WhatsApp Template – Required for the WhatsApp channel to define message content and formatting. If you haven’t created one, see Quickstart with WhatsApp Templates.

  • A Verified WhatsApp Business Account – Required to send messages using an approved WhatsApp number. To verify your account, visit WhatsApp Integration.


Creating a WhatsApp Broadcast

To create a new WhatsApp broadcast, follow these steps:

Step 1: Open the Create Broadcast Page

  1. Navigate to Broadcasts in the main menu.

  2. Click the + Create Broadcast button.

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Fig. 1. Create Broadcast.

Step 2: Configure Recipient Settings

  1. Broadcast Name – Enter a name to identify the broadcast internally.

  2. Send To – Select one or more Lists or Segments as the recipients.

  3. Exclude From Sending – Optionally, select any lists or segments you want to exclude from the recipient list.

Click Next to proceed.

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Fig. 2. Recipients Selection.

Step 3: Configure Channel Settings

  1. Channel Type – Select WhatsApp.

  2. WhatsApp Template – Choose a predefined WhatsApp template.

  3. Source – Select the source number for sending WhatsApp messages.

Note

Optionally, you can configure a fallback channel using SMS or Email.

A fallback channel is useful when the primary WhatsApp delivery fails or is not applicable. It ensures that your message still reaches the intended recipient through an alternative method.

Click Next to continue.

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Fig. 3. Channel Configuration.

Step 4: Review and Submit the Broadcast

Review all the configured settings, then click Submit to create the WhatsApp broadcast.

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Fig. 4. Broadcast Review.


Next step

Schedule a broadcast

Learn how to send the broadcast immediately or schedule it for a specific time.

Schedule a Broadcast