Contact Attributes

The Contact Attributes allows you to manage and extend the data associated with each contact. These attributes enable precise filtering and segmentation across your communication workflows.

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System Contact Attributes

The platform includes a predefined set of system attributes automatically assigned to each contact:

Action	Name	Value Type	Key	Description
Messaging ID	System	uuid	messaging_id	Unique identifier assigned by the system for each message.
Contact ID	System	text	contact_id	Unique identifier assigned by the system for each contact.
First Name	System	text	first_name	The given name of the contact.
Last Name	System	text	last_name	The family name or surname of the contact.
Full Name	System	text	full_name	The full name of the contact, including first and last names.
Phone Number	System	text	phone_number	The contact’s phone number.
Email	System	email	email	The contact’s email address.
Timezone	System	text	timezone	The timezone where the contact is located.
Country	System	country	country	The country of the contact.
SMS Subscribed	System	boolean	sms_subscribed	Indicates whether the contact is subscribed to SMS notifications.
Email Subscribed	System	boolean	email_subscribed	Indicates whether the contact is subscribed to email notifications.
WhatsApp Subscribed	System	boolean	wa_subscribed	Indicates whether the contact is subscribed to WhatsApp notifications.

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Creating a Custom Contact Attribute

In addition to system-defined attributes, you can create custom attributes to meet your specific segmentation and filtering needs.

To create a new contact attribute, follow these steps:

Step 1: Add a New Contact Attribute

1. Go to Contacts and select Contact Attributes.

2. Click the + Add New button.

Fig. 1. Add New Contact Attribute Button.

Step 2: Enter Attribute Details

A new empty attribute row will appear for your custom attribute. Fill in the following fields:

• Name – Enter the display name of the attribute.

• Value Type – Select the appropriate value type (e.g., text, boolean, date).

• Key – This is automatically generated by the system based on the name.

Click the blue checkbox icon to save the new attribute.

Fig. 2. Filling in Custom Contact Attribute Details.

Warning

Once a custom contact attribute is created, it cannot be deleted. Please ensure that you only create contact attributes that are necessary for your segmentation and filtering needs.