US A2P 10DLC Campaign Registration

This guide explains how to complete the DIDWW A2P 10DLC Campaign Registration Form. This form is required for all SMS campaigns targeting United States recipients using 10-digit long codes (10DLC). Registration ensures compliance with carrier and industry regulations.

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Before You Begin

This form is required during Step 2: Verification Details when creating an A2P campaign for the United States with the Long-Code Sender ID type.

There are two ways to download the required form:

1. During A2P Campaign Creation

Download the required form while creating a new A2P Campaign:

1. Go to the campaign creation form: Create A2P Campaign

2. In Step 1: Campaign Details, select:

   • Campaign Target Country: United States

   • Sender ID Type: Long-Code

3. Proceed to Step 2: Verification Details.

4. In the SMS Details section, you’ll find the option to download the US Campaign Form.

2. While Creating a New Identity or Address

Download the form during identity or address creation:

1. Go to: Create New Identity or Create New Address

2. On the right side of the screen, in the Requirements section:

   • Set Requirement Type to A2P Campaigns

   • Choose Country: United States

   • Choose Sender ID Type: Long-Code

3. The identity requirements will be displayed, including the US Campaign Form download link.

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Step 1: Brand Information & Details

When you download and open the form, it begins with the Brand Information & Details section. Provide details about the business that is initiating the campaign. All fields are required unless noted.

• Legal Company Name: Enter the full legal name of the company.

• DBA (Doing Business As) or Brand Name: Enter the brand name if it differs from the legal name.

• Legal Form: Choose the legal structure of the entity (e.g., Private Company, Charity/Non-profit Organization, Publicly Traded Company).

• Stock Symbol & Exchange: (if applicable) If the company is publicly listed, provide the stock ticker symbol and stock exchange (e.g., AAPL, NASDAQ).

• Vertical Type: Select the business category that best describes your organization (e.g., Retail, Financial Services, Healthcare).

Important

When registering the brand, it’s essential to ensure that the Employer Identification Number (EIN) is entered correctly. Please verify accuracy to avoid delays.

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Step 2: Campaign Information

As you continue completing the form, this step collects essential details about your SMS campaign. Providing accurate and clear information will help ensure proper classification, compliance with regulations, and successful campaign approval by mobile carriers.

1. Use Case

This section defines the scope and classification of your SMS campaign. Select Standard and Special Use Cases, depending on your messaging needs.

Standard Types

Select from the following standard use cases. These are common message categories that typically do not require additional MNO vetting:

• 2FA (OTP) – Authentication and one-time passcodes.

• Account Notification – Account status updates, password resets.

• Customer Care – Customer service and support messages.

• Delivery Notification – Notifications about delivery status.

• Fraud Alert Messaging – Fraud or suspicious activity alerts.

• Higher Education – Messages related to education institutions.

• Low Volume Mixed – Small-volume mixed content.

• Machine to Machine (M2M) – Automation or system triggers.

• Marketing – Promotional and marketing content.

• Mixed – Combined campaign with multiple messaging types.

• Pooling and Voting – Interactive campaigns such as polls or surveys.

• Public Service Announcement – Government or civic alerts.

• Security Alert – Alerts for system or user security.

Special Types

Special Use Cases are sensitive and may require pre/post-registration approval by mobile network operators (MNOs). Requirements vary depending on the carrier.

• Charity – Non-profit organizations sending donation-related messages.

• Emergency – Critical public safety or health notifications.

• Social – Messages from social platforms or apps.

Note

Special use cases typically involve additional vetting by MNOs and may require supporting documentation.

2. Campaign Content and Attributes

This section ensures regulatory compliance for message content and user consent.

Opt-In Process

Clearly outline how a subscriber joins the campaign:

• Opt-In Keywords – Specify acceptable keywords (e.g., START, JOIN or SUBSCRIBE).

• Opt-In Message – Must include:

  • Acknowledgement that the user accepted an invitation. (e.g., Welcome to DIDWW)

  • Brand name

  • Message frequency disclosure (e.g., “4 messages/month” or “recurring messages”)

  • Standard disclaimer: “Message and Data Rates May Apply”

  • Opt-out and help instructions (e.g., “Reply STOP to unsubscribe. Reply HELP for assistance.”)

Important

The opt-in process must be explicit and user-initiated. Pre-checked consent boxes are not permitted.

Opt-Out Process

Subscribers must be able to easily unsubscribe from the campaign at any time.

• Opt-Out Keywords: Common unsubscribe terms (e.g., STOP, CANCEL or UNSUBSCRIBE).

• Opt-Out Message: The automated confirmation message must include:

  • Brand name

  • Acknowledgement of the opt-out (e.g., “You have been unsubscribed from DIDWW alerts”)

  • Confirmation that no further messages will be sent

Help Instructions

Subscribers should be able to receive assistance via SMS when needed.

• Help Keywords: Standard terms such as HELP, INFO or SUPPORT.

• Help Message: The automated response must include:

  • Brand name

  • Support contact details (e.g., customer support email or phone number)

  • Statement that standard messaging rates may apply

Compliance Attributes

These attributes must be declared if present in campaign content. Check only those that apply:

• Number Pooling – Required if more than 49 unique phone numbers are used.

• Embedded Link – Declare if URLs are included in SMS content.

• Embedded Phone Number – Declare if clickable or static phone numbers are included.

• Age-Gated Content – Applicable for campaigns requiring age verification (e.g., alcohol, gambling).

• Direct Lending or Loan Offers – Mandatory declaration for campaigns offering credit, loans, or other financial products.

3. Website Information

Provide direct URLs for the following pages on your website:

• Privacy Policy Link

• Terms & Conditions Link

Important

• The privacy policy on your website must explicitly state that subscriber data will not be sold or shared with third parties.

• All links must include the full URL starting with https:// or http://. Submitting links without this prefix may result in your campaign being rejected. This requirement also applies to URLs included in the SMS message content.

4. Campaign Description

Provide a concise summary of the campaign. This should outline:

• The campaign’s primary objectives

• The type of message content that will be sent

• The intended target audience

Examples

Billing Notifications

Objective: Notify users about billing events.
Content: Monthly statements, due date alerts, and payment confirmations.
Audience: Customers with active DIDWW services.

Customer Support Alerts

Objective: Keep users informed on support requests.
Content: Ticket updates, service resolutions, and feedback surveys.
Audience: Users with ongoing or recent support cases.

Porting Status Updates

Objective: Provide real-time updates on porting requests.
Content: Submission confirmations, progress notifications, and final approvals.
Audience: Users with port-in number requests.

Security Notifications

Objective: Enhance user account security awareness.
Content: Login alerts, password changes, and 2FA verifications.
Audience: Users subscribed to security notifications.

5. Call-to-Action and Consent Capture

Describe how subscribers provide consent to join the campaign. If using a web-based opt-in form:

• The form must include a user-selected checkbox for SMS consent.

• The checkbox must not be pre-selected.

• Clearly state the message frequency (e.g., “4 messages/month”).

See also

Verbal confirmations of opt-ins are also acceptable. However, documentation must be provided showing:

• That you actively ask for verbal opt-ins.

• The exact script used to ask for and confirm consent.

Examples

Sign Up Page

Customers can register an account at https://my.didww.com/#/users/sign_up .
During the sign-up process, they will see a checkbox labeled “Subscribe to News and Updates.”
Selecting this checkbox enrolls them in the messaging campaign.

Checkout Page Consent

During checkout on an e-commerce platform, customers are shown a checkbox with the label:
“Yes, I want to receive order updates and special offers via SMS (4 messages/month).”
The box is unchecked by default and must be selected manually to opt-in.

Newsletter Subscription

A landing page for subscribing to newsletters includes a field for a phone number and a checkbox:
“Send me exclusive offers and alerts by SMS. Message frequency varies by month.”
Customers must check the box themselves before submitting the form.

Mobile App Registration

In the mobile app registration form, users are given the option to enable SMS notifications:
A checkbox labeled: “Enable SMS alerts for account activity and news (3–5 messages/month).”
This checkbox is optional and not selected by default.

Verbal Consent

In customer service calls, agents ask for verbal consent using the following example script:
“Would you like to receive SMS updates from DIDWW about your services? You will receive no more than 4 messages per month. Message and data rates may apply. You can reply STOP to opt-out at any time or HELP for assistance.”
The agent must document the customer’s verbal confirmation and retain a record of the consent.

6. Sample Messages

In the sample message input fields (#1 and #2), you must provide two examples that reflect the type of SMS content your campaign will send. Each message must include:

• The brand name

• Representative message content

• Opt-out and help instructions (Mandatory for all messages)

It should be accurate and include opt-out language to comply with messaging regulations.

Examples

Sample Message #1

DIDWW:
Your monthly billing statement is now available. Log in at didww.com to view.
Messages & Data rates may apply.
Reply HELP to get help, reply STOP to opt-out of the messaging campaign.

Sample Message #2

DIDWW Alert:
Your porting request has been received. You’ll receive an update within 24 hrs.
Messages & Data rates may apply.
Reply HELP to get help, reply STOP to opt-out of the messaging campaign.

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Step 3: Form Completion & Submission

Follow these steps to complete and submit your US A2P 10DLC Campaign Registration Form:

1. Review the form thoroughly to ensure all required fields are filled accurately and meet compliance standards.

2. Save the completed form in .pdf format.

3. Upload the PDF during the campaign creation process in Step 2: Verification Details via the DIDWW User Panel.

Note

• Failure to meet these requirements may result in delayed campaign approval or rejection.

• If you have any questions or concerns, contact our compliance team at documents@didww.com .